Personal Information We Collect
From You: When you use a Site or visit a store, create an account with us, purchase our products or services, or make customer service inquiries, we may collect personal information. Personal information is that which can be used to identify an individual, such as your name, address, e-mail address, telephone number, credit card number or other personal information.
From Third Parties: Makaida may also receive personal information from our business partners and other third parties, provided that such third parties are authorized to share data about you and confirm to us that you have permitted them to share such information or as otherwise permitted by law.
About Your Activity on the Site: In addition to the information you provide, Makaida collects information about how and when you use the Site. This information may include your IP address, domain name, browser type and version being used, referring website address, type of operating system, and other information about the devices you use to access the Site. This data is used by us in order to operate and improve the Site, maintain the quality of our services and generate statistics regarding use of the Site. For example, we keep track of the pages our customers visit within the Site in order to determine where traffic comes from and how and where it flows. This helps us to track what products and services are the most popular and enables us to offer recommendations for products and services that may be of interest to you.
How We Use Your Information
We may use your personal information for the following purposes:
- To operate and improve content and usability of the Site;
- To process your transaction and deliver products and services, including to send you emails to confirm your order status and shipment;
- To manage your account with us, including verification of your identity;
- To communicate with you and provide customer service support, including responding to questions and requests for information;
- To conduct surveys, contests and promotions in which you choose to participate;
- To customize existing products or services or develop new products and services to better meet your needs and preferences;
- To ensure the consistency and quality of our products and services;
- To conduct research and data analysis;
- To send you information about products we think may interest you;
- To provide information to you about changes or enhancements to the Site or products;
- To prevent, detect or investigate fraud, misuse or other illegal activities and to enforce our policies;
- To share with our regional partners who may or may not provide fulfillment of your product order;
- As we reasonably believe is necessary or appropriate: (a) under applicable law, to comply with legal processes, (b) to respond to requests from government authorities, (c) to protect the rights, safety, or property of Makaida and our employees, customers, partners, and others; and
- As otherwise permitted or required by applicable laws
How We Share Your Information
Affiliates, Partners and Service Providers. Makaida may share your personal information with affiliates, partners, and service providers, in order for such parties to provide services or products in relation to the functions described in the previous section. We prohibit any third parties from using your personal information except to provide these products and services to Makaida and you.
Business Transactions. We may share personal information in connection with a business transaction (e.g., a sale, financing, merger or amalgamation of Makaida, or a lease of its assets).
Required by Law and to Protect Our Lawful Interests. We may disclose personal information if we are required to do so by law (e.g., if the disclosure is necessary to comply with legal processes, respond to requests from government authorities, enforce our agreements or protect the rights, safety or property of Makaida and/or our employees, customers, and others).
Consent. We may disclose your personal information when you have given us your consent or directed us to share your personal information for a designated purpose.
Anonymous and Aggregated Information. We may share anonymous, aggregated information of our customers and Site users, such as demographic statistics, numbers of users and user access times, with third parties for research, analytics or other lawful purposes.
Other Countries. In some instances, your personal information may be disclosed, processed and/or stored outside of Canada, and may be available to government authorities under lawful orders and laws applicable in those countries.
Cookies and Targeted Advertising
You can set your browser to accept or reject specific cookies or delete cookies that have been stored on your computer. If you choose to decline cookies, you may not have access to certain features or functions of a Site.
How We Protect Your Information
Makaida is committed to ensuring the protection of your personal information. We maintain appropriate and reasonable physical (e.g., locked filing cabinets, alarm systems), technological (e.g., passwords, encryption), and organizational (e.g., limiting access on a “need to know” basis, training, agreements) security safeguards to protect your personal information. For example, we secure the personal information you provide on computer servers in a controlled environment, which is protected from unauthorized access, use or disclosure. When personal information, such as a credit card number, is transmitted to other websites, it is protected through the use of encryption such as the Secure Socket Layer (SSL) protocol.
As no transmission of information over the Internet is completely secure, you can help protect the security of your personal information. For instance, never give out your password or log in information, since this is what is used to access your account or registration information. Also, it is important to remember to log out of your account and close your browser window when you finish using a Site.
Accuracy and Access to Your Information
Makaida will make every effort to ensure that your personal information is accurate and up-to-date. You may review and update your personal information at any time by contacting us. If you are unsure whether we have a record containing your personal information, please contact us using the contact information below and provide your name, address, and the email address we have on file. We will then inform you if we have any personal information relating to you and, if so, how it has been used and disclosed. In certain circumstances, we may not be permitted or required by law to provide access to personal information, including information that would reveal personal information about another individual or that cannot be disclosed for legal, security or commercial proprietary reasons.
How Long We Keep Your Information
We retain your personal information only as long as it is necessary to satisfy the purpose for which it was collected or for such period as required by law.
Links to Other Websites
Makaida is not responsible for third party websites accessed via the Site, for the privacy practices of such third parties or for the content of their websites. We encourage you to review the privacy statements or policies of websites you choose to link to from the Site so that you can understand how those websites collect, use and disclose your information.
Changes to this Privacy Statement
If you no longer want to receive marketing or promotional information communications from us, you can unsubscribe or withdraw your consent at any time using the unsubscribe method provided in the message, or by contacting our Privacy Officer at the address and telephone numbers provided below. Please note that even if you choose not to receive marketing communications from Makaida you may still receive communications regarding transactional, product and account-related messages that we are allowed or required by applicable law to provide you.
If you change your mind, you can start receiving promotional communications from us again by logging into your account online and changing your preferences, or by contacting us at the e-mail address below.